Name
Ric Edwards
About
Ric Edwards is a father, a husband and a seasoned Creative Director with a career spanning across sectors, marked by a deep-rooted passion for Art & Design and an acute cultural sensibility.
Throughout Ric’s illustrious career, he has been instrumental in shaping the vision and execution of experiential marketing campaigns, live events, brand design, and flagship retail for some of the world’s most recognizable brands. Notable names in his portfolio include BMW, Diageo, Nike, Oakley, Tiffany & Co., Verizon, and Waldorf Astoria.
In his current capacity as VP, Brand Design - Look of Games/Executive Design Director, Ric is entrusted with a monumental responsibility: shaping the visual identity of the LA28 Olympic and Paralympic Games. His visionary leadership and design expertise are set to leave an indelible mark on this historic event, ensuring that the world’s eyes are captivated by the aesthetic and emotional resonance of the Games.
Ric is more than a creative director; he is a visionary force, a design luminary, and a strategic thinker, all rolled into one. With an unwavering commitment to elevating art and culture’s impact and an impressive track record of innovation, he continues to redefine the boundaries of creativity and design on a global scale.